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Franchising - An overview
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The opening of the Economy and the re-invasion of Multinational Companies has broadened the horizons of an average Indian businessman. Instead of having his own Company and own domestic manufactured products, the opportunity exists to Tie up as a Franchisee with a Multinational Company and market world class products and brands which the Indian Upper Class flaunts.
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What is Franchising
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Franchising is simply a concept of "brand sharing" between two or more business enterprises. To be precise franchising is a business marriage between an existing business (the Franchisor) and the newcomer to business ownership (the Franchisee). Franchising is method of marketing a product or service, which has adopted and used in a wide variety of industries and businesses.
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The franchisor is the one who owns the right to the name trademark of the business. The franchisee is the one who purchases the right to use the trademark and system of the business.
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The franchisee receives complete assistance on site selection of the business, personnel training, business set-up, advertising, & product supply. For theses services the franchisee pays an upfront "franchisee fees" and an on going loyalty or profit sharing. Moreover the franchisee manages the store and business and generates revenues that are ultimately shared between the franchisor and franchisee.
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The Franchisor
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 Provides a ready made, established and tested business format including name, proven and time tested products, corporate power, know-how, training and support systems.
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Gains a new outlet in a new territory with minimum capital investment in setting it up.
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Expands his network coast effectively.
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The Franchisee
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Buys licensed rights to the whole business package from the Franchisor in a specific territory for a specific period.
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Invests in capital, time, effort and any relevant past experience to create his business, replicated from the Franchisor's business system.
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Gets a safer and more secured way of starting a new business.
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The major players of Franchise Business are
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Name of the Company : Reebok
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Category of business : Sportswear
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Name of the Company : Lacoste
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Category of business : Garments
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Name of the Company : NIIT
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Category of business : Computer Education
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Name of the Company : Raymond
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Category of business : Garments
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Name of the Company : Archies
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Category of business : Cards & Gifts
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Name of the Company : Shanaz Husain
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Category of business : Saloons
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Name of the Company : Weekender
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Category of business : Garment
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Name of the Company : Wintech
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Category of business : Computer Education
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Name of the Company : Liberty
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Category of business : Footwear
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Name of the Company : Nike
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Category of business : Sports Wear
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Name of the Company : Best Western
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Category of business : Hotels
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Name of the Company : Hallmark
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Category of business : Cards & Gifts
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Name of the Company : PlanetM
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Category of business : Music
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Name of the Company : Crossword
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Category of business : Books
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Name of the Company : Haiko
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Category of business : Supermarket
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Name of the Company : Benneton
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Category of business : Garments
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Name of the Company : Croissant
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Category of business : Food
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