Be realistic in your advertisements: RERA officials to real estate...
The real estate regulator has directed developers to keep their advertisements realistic, cautioning against misleading or exaggerated promotional claims about projects. The advisory targets marketing that overstates amenities, timelines or features not backed by sanctioned plans.
Inflated advertising has long been a source of buyer grievance, with promised facilities and delivery dates sometimes diverging from what is finally provided. The regulator has stressed that promotional material must reflect registered project particulars and committed deliverables.
For homebuyers in Mumbai and across the state, the directive aims to align expectations set at the point of sale with actual project realities. Developers found making false claims risk regulatory action, reinforcing accountability in how projects are marketed.
